Ok, so you have a finished HTML email template from a great design, it’s looking fantastic in your chosen email platform and it’s time to make sure that it’s being viewed in the same way by your subscribers…
When it comes to cross-client compatibility, HTML emails are far trickier than websites due to the fact that users are far more likely to be using older email versions of their chosen client (browsers are able to update for free, emails clients generally aren’t) and there is much less standardisation between the different available clients when it comes to rendering HTML and images. The chosen way to do this by Origami Mail is to use the online testing service Litmus. We have used this service for many years and it continues to expand the functionality, keeping it’s lead as the best online solution for checking cross browser compatibility for HTML email templates.
All clients and mobile devices are supported within Litmus, you simply select the ones you want to test, grab the uniqely generated email address and post your test across for testing. As soon as Litmus recieves your HTML email it starts generating screenshots from your chosen clients and devices. It’s then a case of clicking through and looking for anything wrong with how the HTML email is rendering.
The Litmus accounts work on a three-tier level, with the cheapest being $60 a month. This account has all the options to text across the whole range of various email clients.
For Origami Mail clients, we send across a full breakdown of the results of our campaigns so you can see the full results before sending out to your subscribers. To see our flagship demo HTML email, click here!